A brand inspired by a magazine that has been around since 1960, Surfer Apparel™ was established to be a reflection of Surfer Magazine’s heritage, the essence of the sport of surfing, and the lifestyle both in and out of the water. The collection was designed to be both classic and progressive. Print and digital advertising was key for marketing the apparel line for Surfer. An eStore was developed to showcase and sell the unique merchandise to its customers.