Bulk Reef Supply is an eCommerce driven business that strives to be the online go-to resource for saltwater aquarium supplies and expertise. As aquarists themselves, they only stock brands and products they use and trust. If a product doesn’t meet their standards, they create it. Bulk Reef was looking to give their product line a packaging face lift so we designed a clean & fresh new look for them featuring their mascot, Mr. Chili.