Squash Cancer was launched to spread love and comfort to cancer patients through curated gifts specifically tailored to meet the unique needs of individuals enduring cancer treatments. Michelle (Breast cancer survivor and Founder of Squash Cancer), came to Patina with a vision to build an on-brand ecommerce website that not only allowed her guests an easy, customizable shopping experience, but also to be seen as a community that inspires and uplifts cancer patients and their loved ones. This was achieved through a customized shopping cart website and blog build, along with a digital media kit designed to be an impactful overview of Squash Cancer initiatives and mission.