Looking to provide Diner Dash™ gamers with something unique, Playfirst launched Flo’s Closet -an eStore of inspirational apparel for women featuring it’s strong-willed, spunky and sassy main character, Flo.  Every apparel piece was customized and designed with a playful graphic and empowering message. Each design also showcased a unique inspirational quote printed on the inside seam and its custom tag featured Flo’s red shoes – a symbol of strength, adventure and courage. Who wouldn’t want to walk in Flo’s shoes?!